I owned and ran dropshipping stores in 2020 where I sold products to the US from suppliers in China. It’s fun, I didn’t touch the product at all — I order it from suppliers and they will take care of the shipping. This post will teach you how to start a dropshipping business in 2022.

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I learned dropshipping by doing my own research and enrolled to online courses. But dropshipping is only a single aspect of the entire business. You need to learn each step of the business for you to become successful.

What is a Dropshipping Business?

Dropshipping is a business model where a retailer doesn’t keep any inventory of the product it sells to customers. Instead, the retailer’s supplier ships the product to the retailer’s customers.

start-a-dropshipping-business

Customers wouldn’t know that the products came from another company. Why, because you could tell your suppliers not to include any promotional flyers or receipt to the package. Your customers would learn that it came from China because of Chinese characters in the packaging. But they wouldn’t know it came from a different entity.

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Six Easy Steps to Start a Dropshipping Business

Step 1: Product Research

There are two schools of thought here: sell products that are already selling or sell something new & unique.

For greater chance of success, e-commerce gurus would recommend the first option. Why? Because you don’t have to reinvent the wheel. You can sell something that’s already selling, copy their ads, website and reap profits. Simple.

Related: How to Send Money via GCash

These are my top product research tools :

Majority of these tools are free. Paid tools are for advanced searches. You can do advanced search options such as product categories, Facebook video ads, post reactions and date published.

Related:How to Transfer from Paymaya to GCash

fiverr

But of course, if you don’t have the time and would rather hire someone to do it, it is completely possible. You can hire freelancers on Upwork or Fiverr.

Step 2: Find a Dropshipping Supplier

Once you find a winning product, now it’s time to find a supplier. When you are dropshipping to top tier countries like US, Canada, Australia or UK, AliExpress is your best bet.

aliexpress

An easier option would be to look for a sourcing and fulfillment agent. They will do the job of looking for suppliers in China and handle the logistics for you.

In the Philippines, you can also search suppliers in Shopee or Lazada. Or a local supplier which is neither on these platforms. It’s all up to you. Make sure you have enough profit margins considering cost of goods, marketing and other fees.

Step 3: Create a Shopify Store

This is a bit daunting but let me tell you that I built my own Shopify store from scratch. It is easy. You can watch Youtube videos on the basics and work your way from there.

There are two approaches in building a store: one product or general store.

A one product store is self-explanatory: you will sell only one product and brand it as your own. This works best if you could position your store as the original brand and leverage its unique selling proposition.

The other approach is a general store which means you could sell any product category that you could think of. If it sells, why not? Right?

shopify-plans-pricing

Some would say stick to one product store but others would suggest a general store. Once you find a winning product that sells 30-50 products a day, you could scale it to a one product store. Focus all your efforts from there.

Take note that Shopify isn’t free. Monthly subscription starts from $29 but you can avail the 14-day trial. I suggest you start with the Basic Plan. Don’t worry, you could upgrade your plan as you grow.

Sign Up for Shopify Trial

 

You can start with a free Shopify theme. If you have the budget, I would recommend using Booster or Debutify theme. These are high-converting Shopify themes that I know.

Step 4: Create Social Media Pages

One thing that I do before I start selling is I secure the social media pages first to have the same usernames. I know it’s not that necessary but it looks neat if you have this. I love fancy things :)

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The must-haves are Facebook and Instagram. This is important because this is where you can run Facebook ads. Twitter and Youtube are optional from the start. But once your store is growing, you can activate these other channels. Remember, it’s easier to manage two social media accounts than four.

Fill out the details and information of your social media pages completely. No one trusts an online store if it doesn’t have any description or website.

facebook-page

Step 5: Run Facebook and Instagram Ads

Once you completed the Shopify store and social media pages, this is where the magic starts. Now it’s time to show your product to potential buyers and generate traffic to your Shopify store.

Read more: Compelling Reasons to Advertise in Facebook

Before creating ads, you need to setup everything in order for a flawless execution.

  1. Create a FB Business Manager account
  2. Create your Ad Account
  3. Add your social media pages to Business Manager
  4. Add a Payment Method
  5. Create a Meta Pixel and install it in your Shopify store
  6. Domain verification
  7. Configure web events for Aggregated Events Measurement
  8. Configure Conversions API (CAPI)

Once you completed the setup and configurations, now it’s time to create your ads! Here’s how to do it.

  1. Create your ads template – this contains the creatives, ad copies and headlines of your ads
  2. Run a Conversions campaign – some would say that you should warm up your pixel first with a Traffic campaign. I don’t recommend that as you wouldn’t be attracting the right audience. You’re looking for “buyers” not “visitors”
  3. Add your creatives, ad copies and headlines
  4. Set your specific targeting based on research
  5. Set a daily budget – start with $10/day. But if you have the budget you can start with $50/day for a faster result
  6. Schedule your ad – don’t run your ad at a random time or it will spend the entire budget until 11pm. I recommend running your ad at 4am the following day so it allocates the budget for the entire day.

Aaand voila, you now have your Facebook ad! If this sounds overwhelming, I have a done-for-you Facebook Ads package. Book a call with me below for us to discuss :)

I need help with Facebook Ads

Step 6: Grow Your Brand

Now you’ve come to the easier part. Once you’ve set all things up and you’re generating sales like clockwork, it’s time to grow your brand. There are countless things to do this but this is how I would recommend doing it.

  1. Expand ads to other platforms like Google, Twitter and Youtube
  2. Explore influencer marketing
  3. Explore horizontal expansion – try other types that complement your existing product
  4. Explore brand partnerships

These are few ways on how you can grow your brand but you get the gist. If you’re not capable of all this you can always hire someone in brand development to do this for you.

Conclusion

Dropshipping isn’t dead. Those people that are telling this failed in one way or another.

Of course this is easier said than done and you’ll likely lose in your first 3 months. But if done right, this business model has an unlimited potential.

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Paul DabucoAuthor
Paul Dabuco is the author of Juan Investor. He’s passionate about investing and digital marketing. When he’s not blogging he’s either tinkering on his clients’ Facebook ads or beachbumming.

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