How to Sell in Shopee in 2024: Step-by-Step Guide

How to Sell in Shopee: A Complete Guide

Are you considering selling products online but don’t know where to start? In this complete guide, I’ll show how to sell in Shopee, one of the leading e-commerce platforms in the Philippines.

Whether you’re a seasoned online seller or just starting, this complete guide will walk you through the process of setting up your seller account, listing your products, managing orders, and even providing tips for success. Let’s dive in, start selling on Shopee, and become a successful Shopee seller!

Table of Contents

How to Sell in Shopee: Step-by-Step Guide

Follow this guide to sell in Shopee the right way.

1. Set up your Shopee Seller Account

Setting up your Shopee account is the first step towards selling your products on this popular e-commerce platform. Follow these step-by-step guides to get started:

❶ Register your Shopee Store

Visit the Shopee website or download the Shopee app (iOS or Android) on your mobile device.

Click on the “Sign Up” button to create a new account and choose the option to create a seller account.

Enter your personal information such as email or phone numbershop name, and password.

Verify your account through the verification link sent to your email or mobile number.

❷ Create your online seller account

Once you’ve registered, log in to your Shopee account.

Go to your account settings and click on “Seller Centre.”

Fill in your store information, including your store namelogo, and description.

Customize your store settings, such as shipping options and return policies.

❸ Verify your account

Shopee may require you to verify your account to ensure security and trustworthiness.

Follow the verification process, which may include providing the verification code sent to your mobile number during the registration process, providing identification documents or linking your bank account.

Note: This verification helps ensure that only legitimate sellers are allowed on the platform and helps maintain a safe and secure environment for sellers and shoppers.

❹ Set up your payment method

Choose the payment methods you want to offer to your customers. Shopee accepts bank transfers or online payment gateways.

Link your preferred payment methods to your Shopee account.

Shopee Payment Methods

❺ Familiarize yourself with Shopee’s policies

Take the time to read and understand Shopee’s Seller Policies, including prohibited products and guidelines for selling.

Shopee Policies

2. Find products to sell

Finding products to sell on Shopee can be a daunting task, but there are several ways to make it easier. Here’s a guide to help you find products that actually sell on Shopee:

Conduct market research

  • Use market research tools like Split Dragon or Buzzsumo to see a list of your potential leading products.
  • Browse products in Alibaba or AliExpress to get product ideas.
  • Identify the products that are in high demand and have low competition.
  • Look for products that have a high profit margin and are easy to source.

Use Shopee’s category list

  • Log in to Shopee Seller Central and go to “My Products” > “Batch tools” > “Mass Upload” > “Category List“
  • Browse through different product types or categories to find products that interest you and have high demand
  • Check the competition and pricing of the products to determine if they are profitable.

Look for product keyword opportunities

  • Use keyword research tools like Google Keyword Planner or Shopee Keyword Research to find popular keywords related to your niche.
  • Look for products that match those keywords and have high demand.
  • Check the competition and pricing of the products to determine if they are profitable.

3. List your products

Listing your products on Shopee is a crucial step in online selling. Here’s the step-by-step guide to start your first listing:

❶ Choose the right product category

Log in to your Shopee account and go to the “Seller Centre.”

Click “My Products” and select “Add New Product.”

Choose the appropriate product category that best fits your product.

Shopee Product Category

❷ Write a compelling product detail and description

Write a clear and concise product title that includes relevant keywords.

Write a detailed product description that highlights the features and benefits of your product.

Use bullet points to make your product attributes easy to read and scan.

❸ Use high-quality product images

To add product images to your Shopee listing, simply click on the “Add Images” button while creating your product listing.

Choose high-quality images that accurately represent your product.

Take high-quality product photos that showcase your product from different angles, showing any special features or details that are relevant to potential shoppers.

Use a plain background to make your product stand out.

Use natural lighting to capture the true colors of your product.

❹ Optimize your product titles and descriptions

Use relevant keywords in your product title and description to help your product appear in search results.

Use long-tail keywords to target specific customer needs and preferences.

Optimized Product Description

❺ Set the right price

Research the market to determine the right price for your product.

Consider your production costsshipping fees, and profit margins when setting your price.

Product Pricing

4. Manage your inventory and orders

Managing your inventory and orders in Shopee is essential for running a successful online business. Here’s a complete guide to help you manage your inventory and orders effectively.

Keep track of your inventory levels

  • Take advantage of inventory management software, such as the built-in inventory tracking feature in Shopee, or other third-party solutions like Shopify or Brightpearl.
  • Use these tools to track your stock levelsview inventory, and make adjustments to inventory levels
  • Leverage inventory reports to gain insights into your inventory performance, such as average inventory sold per daypercent of inventory sold, and product sell-through rate.

Recommended reading: 5 Best AI Consumer Behavior Prediction Software

Optimize your inventory

  • Regularly monitor your inventory levels to avoid overstocking or understocking.
  • Implement inventory optimization techniques like Just-in-Time (JIT) inventoryABC analysis, and safety stock calculations.
  • Determine the ideal amount of inventory to have in back stock and storage based on demandcosts, and other variables.

Setup shipping options

  • Choose the shipping options you want to offer to your customers, such as free shippingstandard shipping or express shipping.
  • Set up your shipping rates based on the weight and destination of your products.
  • Partner with reliable courier services to ensure timely delivery of your products.

Fulfill orders promptly

  • Regularly monitor your orders and fulfill them promptly to provide excellent customer service.
  • Utilize order management systems to streamline your order fulfillment process.
  • Provide tracking information to your customers to keep them informed about the status of their orders.

Provide exceptional customer service

  • Respond to customer inquiries promptly and professionally.
  • Resolve customer complaints and issues in a timely and satisfactory manner.
  • Encourage customers to leave reviews and feedback to build a positive reputation for your store.

5. Promote your products

Promoting your products in Shopee is crucial to increase sales and attract more customers. Here are simple steps to help you promote your products effectively:

  1. Run Shopee keyword ads
    • Shopee keyword ads can help improve your exposure and increase your sales by bidding for keywords.
    • Choose the products you want to promote and select the right keywords that are relevant to your products.
    • Set your budget and bid for the keywords that you want to target.
  2. Use social media
    • Create social media pages for your store to help you promote your products
    • Share your product listings on your social media pages to reach a wider audience
    • Use social media advertising to target specific customer demographics and interests.
  3. Offer discounts and promotions
    • Offer discounts and promotions to attract more customers to your store
    • Use Shopee’s built-in promotion tools, such as vouchers and free shipping, to incentivize customers to buy your products.
    • Run flash sales or limited-time offers to create a sense of urgency and encourage customers to make a purchase.

What is Shopee?

Shopee Website

Shopee Philippines is a popular ecommerce platform that provides a user-friendly interface for sellers to list their products, manage inventory, and fulfill orders. Shopee also offers various marketing tools and features to promote your products and reach a wider audience.

Recommended reading: How to Return Item in Shopee

How to Become a Shopee Preferred Seller

To become a preferred seller on Shopee, you must meet certain criteria that demonstrate your reliability and trustworthiness as a seller. Here are the tips to become a preferred seller on Shopee:

  1. Strong sales numbers
    • Your store must have a track record of strong sales numbers to demonstrate your success as a seller.
    • Consistent sales numbers over time are preferred.
  2. Great customer service
    • Provide excellent customer service to your buyers by responding to inquiries promptly and resolving any issues or complaints.
    • Encourage customers to leave reviews and feedback to build a positive reputation for your store.
  3. High Shop and Merchandise ratings
    • Maintain high shop and merchandise ratings by providing quality products and services.
    • Ensure that your product listings are accurate and up-to-date.
  4. Unique buyers
    • Have a significant number of unique buyers who have orders paid in the last 30 days

Shopee Preferred Seller Program Requirements

To qualify for Shopee’s Preferred Seller Program, a seller must meet the following criteria:

Shopee Preferred Seller Program Requirements


  • Unique buyers: number of unique buyers in the last 30 days, excluding canceled, returned, and refunded orders
  • Net orders: total number of orders in the last 30 days, excluding canceled, returned, and refunded orders
  • Net Merchandise Value (NMV): sum of all orders placed in the last 30 days, excluding canceled, returned, and refunded orders

Final Thoughts

Success on Shopee requires continuous effort and adaptation. Stay updated with the latest trends, keep learning from Shopee University, monitor your performance, and make necessary adjustments to stay ahead of the competition. With dedication and perseverance, you can thrive as a Shopee seller and achieve your sales goals. Best of luck on your Shopee journey!

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